Introducing new customers to the BAFS brand at events and online with unified visuals.

  • Challenge: Build brand awareness in the marketplace from the ground up by leveraging an array of collateral unified by a brand guide.

  • Process: Starting with the current logo, I designed a system of logo variations, secondary graphics, color palette, and guidelines. As each project came along, I followed and enhanced the brand guidelines.

  • Outcome: Over a three year period, I designed trade show exhibits, social graphics, and brand collateral. I worked with an agency partner to redesign bafs.com, I shot all the web site photography, and I produced all the video media on the site including screen capture demos.

Modular exhibit pieces for a 10x10 foot space are flexible with the ability to remove the walls with the monitors. Media on the displays dives deeper into the key software freatures and service areas.

Animated background mesh enhanced slideshow media at tradeshows.

  • Company: Business Alliance Financial Services (BAFS)
  • Chief Strategy & Marketing Officer: Jeff Swanner
  • Head of Product and Media Design: Tim Moraitis
  • Brand Experience Designers: Tim Moraitis, Gabriel Cordeiro, Valentina Siervo
  • Technical Writer: Becky Maudlin
  • VP of Marketing: Zoë Turnbull
  • Agency Partner for BAFS.com: Cloud Mellow