Overview
A series of touchpoints to engage customers and connect them with the JCI brand. Immersive storytelling convey innovations, values, thought leadership, history, and solutions.
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Challenge: Art Direct implementation of software frameworks and content production for previously approved touchpoints.
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Process: Define the frameworks visually and author technical specifications to guide both software developers and content producers.
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Outcome: Seven touchpoints with most mixing environmental and digital media to maximize impact. Customers are guided through JCI’s patents, values, thought leadership topics, history, products, and solutions.
Totems
Styleframes give stakeholders a realistic depiction of the modes to gain brand approval and key feedback.
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Challenge: Art Direct the content process for a platform on five 10 foot video arrays.
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Process: Visually document the intended content on the platform to guide stakeholders and staff to author content and the developers to build the platform.
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Outcome: Completed a content program of bilingual stories that play out over three modes: ambient attract, self-explore, and presenter triggered unified anthem videos.
Communicating the story-telling flexibility helps content makers understand the capabilities of the platform and the minimum effort to publish.
- Design Office: Downstream
- Design Principal: Tim Larson
- Design Directors: Brian James, Christian Bannister
- Art Director and User Experience Strategist: Tim Moraitis
- Designers: Gerry Sposato, Matthew Stucky, Kevin Chao
- Technology Directors: Sean Fitzgerald, Trent Hays
- Design Production and Software Development Studio: WuxiCube Shanghai
- Project Managers: Jessica DeVries, Tim Bright
- Account Manager: Jon Alfred
- Award: Association of Briefing Program Managers (ABPM) 2018 World Class Center
