Fresh Eyes Berlin is a 14-week studio design project, in which Berlin is examined as a creative location and translated into a gallery exhibition, particularly aimed at an international audience. Re-defining the designer’s role from a mere problem solver into a proactive opportunity seeker, the team investigated the metropolis in a true 360 degree approach. We were inspired and coached by a group of Berlin’s leading figures and experts in design and media, science, business and politics.

Working with a team of 13 students, my role included the exhibit concept development, exhibit graphics, Fresh Eyes Berlin Web site and photo documentation. As team leader for the unifying “energy” graphics, I coordinated with the vender and client from concept to fabrication.

Role: Concept, Design, Production, Photography, Video
Software: Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat,
FontLab, Keynote

Designers: Yami Duarte, Ariel Fox, William Ismael, Bahia Lahoud, Elyse Marks, Tim Moraitis, Kyung Park, Julie Phanstiel, Amy Ralph, Vera Valentine, Emerson Velasquez, Hannes Willroth, Jin Suk Yang
Photographer: Tim Moraitis
Instructors: Rob Ball, Sean Donahue, Heidrun Mumper-Drumm, Thomas Sabel, Ming Tai
School: Art Center College of Design
Department Chairs: Nik Hafermaas and David Mocarski

Published: Print Magazine March 2007 and Step Inside Design Magazine March | April 2007