Tim Moraitis

Senior Product Designer

Design leader who empowers the strengths of the team with consensus building, collaboration, ownership, and clearing the path for others.

Detail-oriented design thinker who takes on complex problems by including the customer throughout the process with user interviews, testing assumptions, iterating with stakeholders, and more.

EXPERIENCE

Head of Product and Media Design at BAFS (Business Alliance Financial Services)

Fintech company providing commercial loan software-enabled services to credit unions and small banks. As manager of the design team, updated and improved the software called BLAST used by BAFS and their clients. Designed corporate projects including bafs.com, trade show exhibits, and brand collateral. Hired as the first designer at BAFS, then recruited another designer who reported to me for 2.5 years. I had as many as five designers reporting to me as we took on contractors to complete a full redesign of the BLAST platform.

• Guided product design team with group feedback sessions, peer reviews, one-on-ones, and a best-practices playbook.
• Led stakeholder workshops to gain insights and approvals.
• Owned the BAFS brand with logo variations, secondary graphics, color palette, and guidelines.
• Facilitated end-user interviews, aggregated insights, and documented for reference in decisions.

User Experience Strategist and Senior Interaction Product Designer at Downstream

Multidisciplinary design agency specializing in branded environments with immersive interactive software platforms for B2B corporate and athletic clients. User experience lead on projects for Boeing Defense, Red Hat, USASOC at Fort Liberty, CoreLogic, Raiders, Verizon, and Google. Served as a project leader and visual designer for IBM, Microsoft, General Mills, Johnson Controls Shanghai, Northwestern Mutual, BMC Software, VMware, and F5 Networks.

• Advocated, authored, customized, scaled, and implemented user-centered design methods across agency work phases.
• Led stakeholder workshops with cross-functional groups to gather requirements for informing actionable concepts, accessibility, and end-to-end strategy.
• Built consensus among multidisciplinary teams to implement software solutions that address user needs and business goals.
• Client-facing role with key stakeholders across the entire iterative process: discovery, user flows, prototypes, visual design, development, implementation, and ongoing improvement.
• Conducted user testing on prototypes to test assumptions, validate use cases, and improve.

Graphic Designer at BRC Imagination Arts

Themed Entertainment company specializing in cultural exhibit experiences, and brand attractions. Designed two portfolio books documenting BRC work at Shanghai Expo 2010.

Graphic Designer at Evenson Design Group

Boutique Los Angeles design firm. Projects focused on brand identity and marketing communications. Directed freelance designers, interns, and developers. Assisted with estimates, proposals, and presentations.

Remote Freelance Designer at Tim Moraitis Design

Supported various design firms, individuals, and companies with a wide range of design work.

• LeapFrog. Designed a custom typeface based on logo and tagline for European languages.
• Matli Group. Various projects including Keynote presentations, style guides, branding, custom typeface projects for Hollister Co., websites, and consumer product graphics.
• 344 Design. DVD production for Stefan G. Bucher’s 100 Days of Monsters book, design work on The Art of Lynda.com, custom typeface and design work on 344 Questions, production work on various other books, photographic contributions to The Graphic Eye, and custom typeface work on The Yeti Story.
• JennieMoraitis.com. Self-published two books for print-on-demand and Kindle. Built touchpoints for several online product launches and lead generation: landing pages, emails, opt-ins. Produced several Wordpress sites, Teachable sites, Shopify listings, ConvertKit forms, Leadpages, Zapier integrations, and more.

EDUCATION

Art Center College of Design
Pasadena, CA · 2005–2007
Bachelor of Fine Arts (BFA) in Graphic Design

Projects combined research and visual thinking to inform the design process and develop work unique to the content. Special emphasis on research, design strategy, exhibit design, and lettering.

• Fresh Eyes Berlin study abroad: research, exhibit concept design, graphics, website, and photography.
• Teaching assistant in Doyald Young’s lettering class for the Summer 2007 term.
• AIGA student group board member serving as programming chair from Fall 05 to Summer 07.

University of Illinois at Urbana-Champaign
Urbana, IL · 1996–2000
Bachelor of Fine Arts (BFA) in Graphic Design.

SKILLS

• Management: growth mindset, empower others, collaborate to realize shared goals, continuous learning, scope and estimate effort, prioritize tasks and goals, knowledge sharing, streamline and improve processes, provide guidance and support, mentor for growth, foster inclusive culture, stakeholder engagement, project management.
• User Experience: design thinking, advocate with context, represent customer needs, user-centric solutions, technical feasibility, cross functional collaboration, user research, human-centered design methodologies, ux flows, user journeys, prototypes, mockups, design system, user needs and goals, wireframes, usability testing, accessibility compliance, information architecture, qualitative research, competitive analysis.
• Creative: visual design skills, solve complex problems, propose iterations, integrate user and team feedback, storyboards, define problems, ideation sketching, art direction, photography, lettering, typography.
• Communication: earn trust, build consensus, proactive communication, facilitate workshops, training, team critiques, peer reviews, account management.

TOOLS

• High Proficiency: Figma, Zeplin, Sketch, InDesign, Photoshop, Illustrator, FontLab, PowerPoint, Google Slides, Lucid Chart, Jira, Azure Dev Ops, Adobe XD, Confluence.
• Working Knowledge: After Effects, Adobe Dimensions, Blender, Screenflow, VS Code, MS Office 365 Suite, Google Workspace, Google Analytics, WordPress, HTML, CSS, Javascript, JSON, Tailwind CSS.

CONTACT

Tim Moraitis
tim@moraitisdesign.com
503.522.5883
Boise Metro Area

https://moraitisdesign.com